Written by Sarah Behesti Tupshi

Content writing is a booming industry. With the rise of digital media and online business, it has expanded significantly. If you are a self-motivated writer, it is a sure-shot career choice.  A freelancing career in content writing opens a door to the guaranteed way of success.

In this blog article, we will discover the opportunities, pay scale, and skills required of a content writer. Also, we will shed light on different aspects to the way of the success of starting a freelancing career in content writing. 

Let’s jump on it. 

What is Content Writing?

First of all, we need to have a clear understanding of what content writing is.

Content writing is used mostly in digital marketing. It’s a process of planning, writing, editing, and publishing in a digital format.  A content writer is the storyteller for a brand. The freelance career of a professional writer includes selling their works on a contract basis. They offer their writing services to clients, locally and across the globe. They research enormously and write articles, blog posts, marketing copy, and of different genres given by the client and publish them on the web, audio-visual media, or other formats. They make sure their content goes with the guidelines of the brand.

Overview of Freelancing Career in Content Writing

Worldwide the total freelance platform market is estimated worth 3.39 Million US dollars. After the pandemic of 2020 uprising of remote jobs and technical shifts causes major changes to the freelancing sector. Content writing or content marketing is considered 5th highest-paid freelance job for a steady income source.

Prospective Career option

According to data from Trading Economics, unemployment rate of Bangladesh is 5.20% from 2021 to 2022. If you are prone to writing and creative thinking content writing would be a great choice in freelancing.

Industries that have demands for Content writers are:

• Freelancing Sector
• Media Industries
• IT Industries
• Marketing and eCommerce Industries

These industries have huge demands for content writers. From this perspective, a Freelance career is ideal for freshers who graduated from University. Additionally, housewives, professionals, individuals, and students can start their careers here.

Payscale of Freelance Content Writer

There are three pricing methods to set freelance content writers’ service budgets. They are pay per word, pay per project, and pay per hour.

The last one is the most common pricing method. According to Content Assistant: Content Writing Survey 2023, below 50% of content writers get paid 10- 24 US dollars per hour.  In Bangladesh, the same parameter of a 5 to 9 years experienced content writer on average is 100.48 Taka. The highest pay is 514.47 taka per hour.

The freelance writing rate depends on where he is living and the quality of life.

However, a writer can increase their salary in different ways. Those are: 

• By Gaining Experience
• By Getting advance degree  
• By Changing of clients or employers who will pay higher.
• By Different industry niches make higher demand. 

Breaking the usual work norm

A freelance career gives you the freedom to choose your work and working hours. 

According to The State of Freelance Content Writing: Survey Report 2023, 41.5% of freelance content writers spend 4-6 hours on an average daily. After the Pandemic in 2020, the boundaries between work and home have been eliminated. Working in a freelance career, one can enjoy your time with family and loved ones while maintaining a healthy work-life balance.

Popular Sectors for Promising Freelance Career

According to the 2023 Freelance Writing Stats and Facts survey, the top three niches for content writing are: 

• Digital Marketing
• Software service and E-Commerce
• Health/ Lifestyle 

Additionally, technical writing is close on the list. 

A freelance writer should be specialized in a niche that would make him an expert in an industry. A niche can streamline the clients for specific sectors and demand a higher amount of payment. 

Types of Content Writing That Makes Money

There are several types of content writing for freelancing.

77% of content writers mostly write blog posts. This indicates that content marketing will be worth more than 600 US dollars by 2024. Blogging is an initial step to making money for freelancers. Website copy, marketing copywriting, article writing, email, and technical writing are other popular forms of content writing.

Skills to adapt

A freelancing career in content writing requires wholesome skills. Primarily a content writer should have excellent writing skills. You have to write unique and one-of-a-kind content that will stand out on the search engine page.

Additionally, your content needs to be SEO-friendly. A content writer should have the adaptability to any kind of genre of writing. Research skills are vital. Properly researched blogs and articles create engaging audiences. Grammar and language knowledge is inevitable for flawless writing. A content writer should have a knack for knowledge gathering that will smoothen his writing style. Also, makes you on trend about new technologies.

How to qualify

You don’t need a university degree for a freelancing career in content writing. You can always sharpen your English language and grammar skills. The Internet is an excellent primary source for getting knowledge for freelancing and content writing. There are various resources available on the web. Well, opting for a professional course in a reputed IT Institute can be another option. It can provide basics to advanced knowledge, and practical projects on content writing. Also doing an internship that doubles your chances to ace freelancing. 

Tools to have

As Freelancing is a flexible job to do, there are a handful of tools to start.

For content writing, a desktop computer or laptop and a stable internet connection are prior needed. For writing, Microsoft Office software is needed. Along with these grammar tools, SEO tools are handy tools that every writer will need.

Future of Content Writing

Recently AI is grasping the air that it will take the place of a content writer.

Surely, machine learning and data analytics are potential trends in content writing. But the human brain is the master. One can beat the creativity of humans who analyse things with emotion and practicality. To reach the target audience content writing is a key tool that is acknowledged by industries globally.

A Freelancing career in content writing is a sure path to success. But it requires hard work, patience, continuous knowledge gathering, research, and perseverance. The more you work, the more you will be experienced and will be an expert. Opportunities are endless and are waiting for you to grab them.